Coaching in Shanghai
The morning included personalised speaker training with a keynote speaker in Shanghai. The same challenge as always: understanding the audience and clarifying the main message. However, this is easier said…
Other news
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Getting your message across
Sometimes someone else sums up what you are talking about better than you can yourself. And that happened here at Chalmers University this week. Thank you, Areej R.