Other news

Storytelling – when you go from selling a product to selling a service

Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…

Presentation Skills

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A reminder to us all

During today’s course for PhD students in popular science presentations at Chalmers University of Technology, the coffee cups were given a starring role.

Presentation Skills

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Can we cure Alzheimer’s Disease?

Imagine if, in a few years, Alzheimer’s disease could be identified with a simple blood test and then treated effectively. There is hope. Hooray for science and REAL AD –…

Effective Meetings

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