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Stories at Karolinska Institutet

Storytelling is a powerful technique. We’re sometimes told that stories work best in soft contexts, but nothing could be further from the truth. Storytelling is a particularly good technique when…

Presentation Skills

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Autumn is finally here

The autumn job season is underway, and we look forward to communication training courses with SKF Group, Uppsala University, Karolinska Institutet, Södersjukhuset, the Swedish Bar Association, Chalmers University of Technology,…

Conversation Skills

Effective Meetings

Presentation Skills

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Storytelling – when you go from selling a product to selling a service

Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…

Presentation Skills

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