Other news

Storyselling – when you go from selling a product to selling a service

Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…

Presentation Skills

Read more ⟶

Stories at Karolinska Institutet

Storytelling is a powerful technique. We’re sometimes told that stories work best in soft contexts, but nothing could be further from the truth. Storytelling is a particularly good technique when…

Presentation Skills

Read more ⟶

Simplifying the complex

Ordrum through Erik Mattsson had the privilege of holding a course in rhetoric during the master’s program “Applied Communication” at…

Presentation Skills

Read more ⟶