Digital Types
It is not easy to know how one is perceived. Here are some common types we encountered during our digital meetings. What is your favorite? And who are you? …
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A reminder to us all
During today’s course for PhD students in popular science presentations at Chalmers University of Technology, the coffee cups were given a starring role.
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…